NeoGames Enters Pennsylvania Market
Author:
Muhammad Gregory
NeoGames, an established online gaming and lottery provider, made an important announcement regarding its subsidiary, Aspire Global, revealing that Aspire Global will be powering the Cordish Companies PlayLive online casino in Pennsylvania. This partnership involves the migration of PlayLive! to NeoGames’ suite of PAM, CRM aggregation, and data analytics products, a transition set to be completed by 2024.
PlayLive! Will Feature Integration with Pariplay Fusion Aggregation System
NeoGames, a well-established online gaming and lottery provider, made a significant announcement today regarding its subsidiary, Aspire Global. The company revealed that Aspire Global will be the driving force behind the Cordish Companies PlayLive online casino, a move that signifies a new chapter for both entities.
NeoGames has revealed that its subsidiary, Aspire Global, will be powering the Cordish Companies’ PlayLive online casino product in Pennsylvania.
?Heidi Kaden/Unsplash
As part of the agreement, PlayLive! is set to transition to NeoGames’ suite of cutting-edge products, including PAM (Player Account Management), CRM (Customer Relationship Management), aggregation, and data analytics by 2024. This transition marks a departure from the initial partnership with GAN, a California-based igaming supplier, which provided the casino’s initial igaming solutions.
The shift to AspireEngage CRM system is a key aspect of this collaboration, as NeoGames believes it will significantly enhance the player journey and overall customer satisfaction compared to the previous offering. Moreover, PlayLive! will integrate with the Pariplay Fusion aggregation platform, further augmenting its capabilities and broadening its range of offerings. This strategic move showcases NeoGames’ commitment to leveraging cutting-edge technology and comprehensive solutions to provide an elevated online gaming experience for PlayLive! Customers.
Pennsylvania Players Can Expect High-Quality Gaming Experience from PlayLive!
Tsachi Maimon, the President and Head of iGaming at NeoGames, expressed great enthusiasm about the partnership with PlayLive! Casino and the opportunity to elevate its iGaming offerings in Pennsylvania, emphasizing the strength of NeoGames and their comprehensive proposition:
“We are incredibly excited to commence our partnership with PlayLive! Casino and take its Pennsylvanian iGaming offering to the next level. With this complete migration onto our iGaming products and services, it truly reinforces the strength of NeoGames and our overall proposition following the acquisition of Aspire Global. The teams are thoroughly looking forward to working closely with PlayLive! Casino and expect a seamless cut-over to our technology and content early next year.”– Tsachi Maimon, President and Head of iGaming, NeoGames,Press Release
Meanwhile, Rob Norton, the President at Cordish Gaming Group, stressed its commitment to providing players with a high-quality gaming experience, both online and offline:
“At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline. Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale. We are excited to take our iGaming offering to new heights in Pennsylvania, and NeoGames’ impressive portfolio matched our requirements to do so.”– Rob Norton, President, Cordish Gaming Group,Press Release
Finally, Steven Nathan, the SVP Interactive Gaming at Cordish Gaming Group, underscored the significance of the deal in achieving their goal of providing an exceptional user journey for PlayLive! players in Pennsylvania:
“This deal showcases our goal of providing the very best user journey for PlayLive! players in Pennsylvania. With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our iGaming operations forward in Pennsylvania.”– Steven Nathan, Senior Vice President of Interactive Gaming, Cordish Gaming Group,Press Release
Casino Solutions Brand Evolution Launched in Pennsylvania in June 2023
The online gambling market in Pennsylvania is becoming increasingly competitive with the recent announcement in June 2023 of a partnership between Evolution, a leading online casino solutions provider, and Caesars Digital in the state.
The collaboration focuses on bringing Evolution’s renowned live casino products to Tropicana Online Casino and Caesars Sportsbook & Casino in Pennsylvania. This strategic agreement will also provide access to Evolution’s online slots for iGaming operators NetEnt and Red Tiger.
Evolution is set to deliver its impressive live dealer games through live streaming from their state-of-the-art studios. Currently, these games feature popular titles such as American and European Roulette, classic and Infinite Blackjack, Baccarat, Craps, Ultimate Texas Hold’em, and Three Card Poker.
Jeff Millar, Chief Commercial Officer at Evolution, claimed it was happy to make sure that players were enjoying the highest-quality game products available:
“We are delighted to be helping Caesars Digital expand their reach in Pennsylvania and to be part of this exciting journey. We have been working closely with Caesars for some time and we’re proud to be their live casino provider and to ensure they have the best games at their disposal for their players. We look forward to continuing this relationship and to seeing what new exciting developments come out of this latest expansion.”– Jeff Millar, Chief Commercial Officer, Evolution,Press Release
CDI and Bet365 Stepped into Pennsylvania Market in January 2023
Renowned online and retail casino provider, Bet365, made significant strides toward expanding its presence in the US market in January 2023 by securing a crucial online sports betting and igaming market access deal with Presque Isle Downs & Casino, a subsidiary of Churchill Downs Incorporated (CDI), in Pennsylvania.
Churchill Downs has made it clear that this agreement is part of its broader strategy to gradually transition away from the online sports and casino industry. The operator intends to sell its online sports and igaming market access rights while concentrating on developing its TwinSpires online horse racing wagering business.
Earlier in February 2022, CDI had announced its shift in focus toward the online casino sector while maintaining retail sportsbook operations within its casino properties. However, the success of the multi-year deal between Bet365 and Churchill Downs Incorporated (CDI) hinges on obtaining the necessary regulatory approvals in Pennsylvania.
The collaboration between Bet365 and Presque Isle Downs & Casino is poised to create exciting opportunities for both companies in the thriving Pennsylvania gambling market. The pending regulatory approvals will determine the future trajectory of this partnership and pave the way for Bet365’s entry into the state, providing Pennsylvania players with a trusted and comprehensive online gaming experience. A Bet365 spokesperson therefore promised fans exciting opportunities to come:
“Off the heels of our launch in Ohio, we are thrilled to announce our partnership with CDI. Once live, the world’s favorite online sports betting brand will be available to sports fans in Pennsylvania, offering fantastic site features, including bet boosts, same-game parlay, cash out and edit bet, on top of our market-leading sign-up offer.”
